News Category: Press Releases

19 November 2024 – London, UK – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has expanded its London Market presence with smart new offices at the heart of the City in London, the world’s leading centre for international specialty insurance.

The new premises will support Novidea’s growing team, enabling them to better serve existing customers and meet ambitious growth targets as the company aims for further expansion in the UK and EMEA regions.

“Novidea has enjoyed accelerated growth over the last few years, working with some of the world’s leading brokers and carriers. Novidea is expanding to meet increased customer demand worldwide, as the need and desire for digital transformation in the sector continues to grow and insurance organisations are taking action to remain competitive and profitable,” said Roi Agababa, Novidea’s CEO. 

“The move to more spacious offices in the Willis building (WTW), overlooking Lloyd’s, will promote a high degree of efficiency and, most importantly, help us to provide an even better service, as we continue to grow in the London and UK regional markets, and beyond.”

The new office has an open floorplan, facilitating easy collaboration and communication between Novidea’s teams both locally and internationally. It also has excellent facilities for client meetings onsite.


This move highlights the importance and commitment to the London insurance market for Novidea as a platform for UK and international growth, with Novidea already supporting more than 100 customers across 22 countries worldwide with its award-winning insurance distribution platform. The company recently announced its acquisition of Docomotion, a leading provider in automated document generation.

Boston, Mass. and Las Vegas, Nev.–October 14, 2024—Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, and Pathpoint, the modern wholesaler where insurance agents can get bindable, small commercial E&S quotes in just a few minutes, will present a live Q&A at ITC Vegas, the world’s largest gathering of insurance innovation. Jeff Heine, Chief Revenue Officer of Novidea, and Alexander Bargmann, CEO and Co-founder of Pathpoint, will present “ITC Brokers: Powering E&S Growth through Strategic Tech Investments,” on Tuesday, October 15, 2024, at 11:15 a.m. Pacific Time at ITC Las Vegas at Ballroom F of the Mandalay Bay Convention Center.

Pathpoint is one of the fastest-growing Excess & Surplus (E&S) insurance wholesalers in the U.S. Since implementing Novidea’s insurance management platform, the company has achieved a 20 percent policy submission growth rate and doubled its sales and underwriting operations to further expand its presence across the country. Novidea’s technology enabled the seamless integration of data and applications across Pathpoint’s underwriting, account, sales, and operations departments, eliminating data silos and facilitating data-driven decisions about the business. With greater access to customer and operational data across the business, Pathpoint gained greater insights into which lines of business were performing well. They were also able to uncover new opportunities to launch additional risk products in key geographic regions best positioned for growth.

“The strategic technology investments we’ve made over the last few years and the ecosystem we’ve built have been instrumental in our growth strategy,” Bargmann said. “I’m looking forward to joining Jeff Heine of Novidea on stage at ITC to share the Pathpoint story. I hope to inspire and educate other E&S and intermediary insurance leaders with valuable advice that they can implement in their own organizations.”

Experts across the insurance industry predict the E&S segment will outpace the overall commercial lines market within the next few years. E&S saw double-digit, year-over-year growth for four consecutive years. To support this unprecedented growth, E&S brokers and agents must make investments in modern, highly scalable technology so they can keep up with demand and respond faster.

“Novidea research shows that 49% of insurance business decision-makers say enabling growth is the number-one priority when choosing a new technology. E&S and the broader intermediary market that lack modern technology systems to help them streamline processes at scale will lose out on the massive growth potential this sector is experiencing,” said Jeff Heine, CRO at Novidea. “In our presentation at ITC, Alex and I will talk about the need for agile, cloud-native technologies that delivers a great digital experience while eliminating the need for agents to re-key information or fill out clunky forms. We will show how speed, accuracy, efficiency, and scale are the keys to success for E&S players like Pathpoint.”

In addition to the presentation, Novidea is a gold sponsor and exhibitor at ITC Vegas. For more information about Novidea’s award-winning technology, visit ITC booth number #2365 or visit https://novidea.com.

BOSTON — October 8, 2024 — Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has been named to PropertyCasualty360’s Insurance Luminaries Class of 2024 in the category of Technology Innovation. This recognition celebrates innovation in the property and casualty (P&C) insurance industry. The program spotlights top professionals, teams, organizations, programs, practices, and products within the P&C insurance sector that strive to modernize and humanize the business.

The 2024 honorees were selected by a panel of insurance industry experts based on how well they stated and achieved goals regarding the nomination category, how impactful their work has been, how dedicated the nominee has been to furthering modernization and humanization in the P&C insurance business, and how committed and dedicated the nominee has been to high ethical standards, service, and excellence.

“My colleagues and I are thrilled to be able to recognize pace-setting insurance organizations, programs, practices, teams, and individuals as part of the annual PropertyCasualty360 Insurance Luminaries recognition program,” says Editor-in-Chief Elana Ashanti Jefferson. “This year’s honorees pay homage to the industry’s mission to make insureds whole after a major loss while adapting to challenging business conditions created by historic storms, inflation, and litigation trends.”

Novidea won in the “Technology Innovation” category. Novidea’s insurance management platform enables brokers, agents, specialty and wholesale insurers, carriers, and MGAs to modernize and manage the customer insurance journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea leverages the power of an open API architecture to provide a complete ecosystem spanning every aspect of an insurance business. This enables full integration between customer-facing policy transactions and the agency’s middle and back office. Novidea eliminates data silos within an insurance organization and gathers customer data, turning it into actionable insights for delivering greater customer value through tailored products and services. All this happens in one platform that agents and brokers can access anytime from anywhere.

In addition, Novidea empowers insurance organizations to offer self-service capabilities to their customers, a growing industry trend. The Novidea customer portal enables organizations to elevate the customer experience, improve efficiencies, lower costs, accelerate claims processing, and boost customer retention. Novidea’s low-code platform delivers agility, speed to market, and lower costs.

“We’re honored by PropertyCasualty360’s recognition of our modern, end-to-end insurance management platform,” said Julie Shafiki, Chief Marketing Officer at Novidea. “We’re inspired by the fact that insurance industry experts compared our technology to other key players in the insurtech sector and ranked Novidea as the top innovator. We are committed to ongoing innovation and the addition of new capabilities to continue bringing value to our customers worldwide.”

Novidea is a sponsor and exhibitor at ITC Vegas, October 15-17, 2024, where it will showcase its award-winning technology.

Boston and London – July 1, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, today announced the strategic acquisition of Docomotion, an automated document generation technology provider. The acquisition of Docomotion is the latest in a series of strategic moves by Novidea in its journey to become an insurtech industry leader. The transaction is set to close within the week.

The acquisition will accelerate product innovation and create unparalleled value to customers, adding new capabilities to Novidea’s award-winning insurance management platform, including automated forms processing, design, management, and e-signatures. Docomotion’s customers will benefit from a broader product suite, increased focus on product development, enhanced customer experience, and global access to professional expertise.

“Docomotion is a leading innovator in automated document management, an essential technology for document-heavy industries. Its unique, cloud-based document generation technology presents major technological synergies between our two companies,” said Roi Agababa, CEO of Novidea. “We are proud to welcome Docomotion’s talented team to the Novidea family and look forward to working together, leading successful digital transformation initiatives for our customers.”

Digital transformation remains a significant challenge in the insurance space. Novidea’s platform enables customers to improve operational efficiencies, increase business resilience, stay competitive, and provide a better customer experience. Docomotion’s automated document management solution removes the administrative and manual burden of processing complex forms and documents.

“Novidea has experienced unprecedented growth over the last few years, driven by the global trend to modernize customer experience in insurance. We share a similar vision for the evolution of the document generation industry,” said Oren Leshem, CEO and Founder of Docomotion. “By combining our powers, Docomotion and Novidea can further expand our capabilities and drive even greater value for our customers. Docomotion will continue to serve all its customers in the various verticals. Customers will benefit from access to broader resources and availability of assets as we join forces with Novidea.”

Novidea was represented by Yael Shimon-Many, partner at Pearl Cohen law firm. Docomotion was represented by Oded Levy, partner at Arnon, Tadmor- Levy.

The terms of the deal were not disclosed.

BOSTON and LONDON – June 24, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for insurance agencies, brokers, carriers, and MGAs/MGUs, announced that Madanes Insurance Agency, a leading insurance broker specializing in large and complex insurance schemes in the property, liability and health sectors, as well risk management and claims management, has gone live with its insurance management platform.

Madanes has a large and diverse customer base and responds to thousands of inquiries daily.

Given Novidea’s experience with global insurance organizations and its end-to-end support for the insurance distribution lifecycle, Madanes selected the Novidea platform, which is now fully operational and serves hundreds of the agency’s employees.

The transition to the Novidea platform enabled the full digitization of all operational and business processes at Madanes Insurance Agency. This transformation integrates all external data sources, such as insurance companies, with internal data from Madanes’ departments and divisions, creating a single source of information and a 360-degree customer view.

These customer profiles include all of the customer’s insurance products, payments, claims, referrals, and more, which enables agents to upsell risk products that precisely meet the needs of each customer at the most cost-effective prices. Madanes’ customer journey will improve with ease, speed, and precision, while ensuring customer data is kept private and secure.

Madanes’ customers now have access to a multi-channel communication system (WhatsApp, SMS, email, phone center) that allows them to conveniently contact the company, receive quick responses on any matter, and perform a variety of actions independently.

Boaz Rubin, CEO of Madanes Insurance Agency, said, “With the implementation of Novidea’s platform, we have completed an end-to-end digital transformation that is expected to yield unprecedented operational efficiency, and the provision of efficient, fast and high-quality service to our policyholders, with 80,000 insurance claims submitted each year. The integration of multiple data sources and the insights presented by the Novidea platform enable us to conduct in-depth analysis and map the risks to which the business and insureds are exposed. We are then able to adjust our solutions offering, reduce expenses for our insureds and enhance customer experience and satisfaction. As insurance experts, we know how to maximize the benefits from Novidea’s platform, which is among the most advanced and successful in the world, and we heavily rely on the knowledge and experience of the company’s people.”

Roi Agababa, CEO and Founder of Novidea, stated, “Insurance organizations worldwide are dealing with outdated and disparate technologies that do not meet today’s needs. Against the backdrop of increasing competition, and with the aim of enhancing customer experience and providing an advanced digital experience, they are looking to replace their traditional systems with new generation systems. This growing demand for innovative technological solutions seeks to improve data quality and access, provide a smooth digital customer experience, and streamline processes. We are excited that Madanes has stepped into the technological forefront of the insurance industry, which will help it maintain its leadership in the market, both in terms of service and customer experience and in operational efficiency metrics.”

About Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernize and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea’s streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. Novidea supports more than 100 customers across 22 countries. For more information, visit www.novidea.com.

About Madanes 

Madanes Insurance Agency Ltd., a leading independent insurance broker, was established in 1972 by Shuki Madanes, and serves high-tech companies, medical institutions, law and accounting offices, industrial companies and more

Proceeds will be used for organic expansion to additional territories to meet growing demand, accelerate product innovation, and support the execution of Novidea’s inorganic growth strategy

BOSTON and LONDON—April 9, 2024—Novidea, creator of the cloud-based, data-driven enterprise insurance management platform, today announced it has raised an additional $30 million from HarbourVest Partners, bringing its total Series C round to $80 million, joining existing investors Battery Ventures, Cross Creek, Israel Growth Partners (IGP), KT Squared, and JAL Ventures. To date, Novidea has raised $120 Million.

Over the last several years, Novidea has experienced hyper-growth, selling to leading insurance organisations across the globe. Novidea will leverage the investment to continue its journey to becoming an industry leader. Funds will be used for continued organic expansion to additional territories to meet growing demand, as well as to accelerate product innovation and support the execution of Novidea’s inorganic growth strategy.

“We are delighted to partner with Novidea to support the company’s next phase of growth. We have invested in the insurance brokerage sector for years and have been impressed by the operational efficiencies that Novidea’s software solution delivers for brokers,” said Corentin du Roy, Managing Director, HarbourVest Partners. “We look forward to supporting the Novidea team as they continue to scale their activities internationally.”

Digital transformation is the top priority for insurance organisations worldwide. As a result, technology spending in this sector is expected to grow by more than 25 percent by 2026. Innovative technology solutions that address the most urgent pain points, such as improving data quality and access, providing a seamless digital customer experience, and reducing repetitive processes for the insurance workforce, are in high demand. Earlier this year, Novidea released a comprehensive report underscoring the massive opportunity for Insurtechs, revealing that 75% of global insurance businesses plan to change their core technology in the next two years.

“We are thrilled to welcome HarbourVest as our newest investment partner, along with our existing investors,” said Roi Agababa, CEO of Novidea. “The insurance sector is at a major inflection point, and we see significant growth potential as more organisations transition away from legacy technology in favor of innovative, modern solutions. With this investment, Novidea will have the resources we need to further refine our product, expand our operations into new territories, and explore the possibilities of making strategic acquisitions in this space.”

Novidea’s cloud-native software platform enables insurance agents, brokers, MGAs, wholesalers, and specialty insurers to automate repetitive processes, drive operational efficiencies, and increase business resilience to stay competitive and provide a better customer experience. Over the last three years, Novidea has increased its headcount in multiple global regions, including the UK, North America, and Europe. The company also launched in Southeast Asia in late 2023.

The company has recently augmented its senior leadership, including Chief Financial Officer Eran Ben Ezer, Chief Customer Officer Yaniv Cohen, Chief Technology Officer Erez Nissim, and Chief Revenue Officer Jeffrey Heine.

London and Boston – April 3, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has added Jeff Heine as chief revenue officer (CRO). Heine will be instrumental in driving global revenue and further aligning Novidea’s sales, marketing, and other revenue-focused functions to achieve the company’s business and growth objectives.

Heine brings 20 years of Property and Casualty (P&C) insurance industry expertise to the role. Most recently, he served as CRO at Betterview, a remote property intelligence platform that turns data into actionable insights for P&C insurance carriers (acquired by Nearmap). Before that, Heine was CRO at Groundspeed Analytics, an AI-powered ingestion and data solution for the commercial P&C industry (acquired by Insurance Quantified). Heine has other related experience including Guidewire Software and Adsensa (now Coupa Software).

“Jeff is an accomplished CRO in the Insurtech market with proven experience building high-performing global teams, establishing scalable processes, and leading growth initiatives. His talents will be invaluable as Novidea continues to scale up its global operations,” said Roi Agababa, CEO of Novidea.  “Jeff joins our strong leadership team to help guide the company’s journey and to continue to deliver industry-leading innovation, quality, and value to our customers worldwide.”

With the addition of Heine, Novidea further strengthens its global leadership team, adding to the recent strategic hires of Erez Nissim as chief technology officer (CTO), Eran Ben Ezer as chief financial officer (CFO), and Yaniv Cohen as chief customer officer (CCO). By assembling a team of exceptional talent, Novidea reinforces its position as a top innovator in the global insurance technology landscape.

“I’ve spent the last two decades helping insurance brokers and carriers better assess and price risk, manage core processes and systems, and create efficiencies. I came to Novidea because I wanted to help reduce the friction brokers and carriers still experience in the insurance placement process and contribute to an innovative fast-growing company,” Heine said. “I look forward to helping our customers grow their businesses and create a better insurance experience for policyholders. I am excited to join a company that has the right team and technology to make insurance more accessible to businesses and consumers through better use of data and insights.”

London and Boston – March 19, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, wholesalers, and carriers, today announced its latest product release with key enhancements for customers across all markets served by Novidea.

The most recent iteration of the Novidea insurance management platform brings forth advancements in policy management, claims administration, billing, accounting, document and file management, and other key areas.

Novidea delivers on its commitment to continually invest in innovation and maintain its competitive edge for its global customer base.

Some highlights of these new features include:

• Policy Management – The release brings forward key enhancements to features, including vertical placement allowing to record policies with differing premiums per carrier without splitting the placement into separate policies. Additionally, bordereau file ingestion is now supported, providing automation of policy creation and management for binder/lineslips where a 3rd party (e.g. coverholder) is providing risk or premium information through a bordereau. Enhanced functionality also includes upgrades to the deductions and taxes functionality and much more.
• Claims Management – Brokers can now experience a streamlined approach to linking claims that were raised for the same incident or share common attributes, to a group or a Lloyd’s catastrophe. Furthermore, CLASS (Claims Loss Advice and Settlement System) messaging is now available, enabling brokers to load claim data and supporting information so that insurers can agree, query and reject claims ‘online’.
• Insurance Business Accounting (IBA) – New functionality includes a ledger view, allowing users to change parameters dynamically and perform advanced actions. Additionally, support for the different brokerage movement types deliver better transparency and reporting of brokerage movements between booked, earned and realized brokerage.
• Line-of-Business (LOB) Management – The release introduces several LOB enhancements including the incorporation of state-specific sections following the ACORD standard. Additionally, the submission workflow has been improved to provide efficient creation and management of the submission process, an improved visibility into open quotes, related lines of business, and packages, as well as seamless advanced editing capabilities.
• Documents and Filing Management – The platform’s core file management module now allows advanced auto-filing functionality. Additionally, filed content can now be associated with a specific Legal Entity (LE) as defined and selected by the user.

“Our recent release demonstrates our commitment to continuously innovate and provide improved customer experience,” said Erez Nissim, CTO of Novidea. “We are confident that our data-driven insurance management platform will continue to provide organizations the technology and tools they need to manage complex transactions, drive efficiencies and fuel business growth.”

Novidea is sponsoring Insurtech Insights Europe at the InterContinental London – The O2 – on March 20-21 in the panel discussion: “Breaking Down Silos: How digital transformation can unify your company under one vision,” and experts will be available in Stand A4.

London and Boston – March 12, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform, today announced the appointment of Daniela Krispin as VP, Research & Development. Daniela will be responsible for leading the company’s research and development processes, driving innovation initiatives, implementing advanced technologies (such as AI), and fostering a product-oriented and agile organizational culture.

Daniela brings over 25 years of experience in product development, both in startups and global corporations, specializing in SaaS products, data, and AI systems. She has held senior technology roles at Amdocs, most recently Head of AI & Data. Subsequently, she served as VP R&D at Seebo, playing a key role in its growth by leading strategic initiatives, building and leading multidisciplinary teams, and optimizing processes and product architecture. Following the acquisition of Seebo by Augury, Daniela was appointed as VP R&D for the acquiring company.

Daniela’s appointment adds to a series of strategic appointments made by Novidea in the past year to its technology leadership team. Among them are Erez Nassim as CTO and Ido Peled as SVP Product. By assembling a team of exceptional talents, the company continues to strengthen its position as a key player in the global Insurtech market.

Erez Nissim, CTO at Novidea, said: “Global insurance market companies are rapidly embracing digital innovation to remain competitive. Daniela’s extensive experience as a VP R&D will help us to continue solidifying our position at the forefront of the Insurtech market and guiding companies in the insurance market through the fastest route to digital transformation.”

Daniela Crispin, VP R&D at Novidea, said: “I joined Novidea because of its vision to lead the digital revolution in the insurance industry. I am particularly drawn to the capabilities of its advanced data-driven platform to make a profound impact on the workflows of insurance companies globally and improve their performance. I am excited to collaborate with our talented teams across our global offices and lead the company into the next generation of data-driven solutions.”

BOSTON—February 28, 2024 — Novidea, creator of the cloud-based, data-driven enterprise insurance management platform, today announced that Atlantic Global Risk, a specialty insurance broker focused on designing complex insurance products for legal, tax and credit risks, is now live on its innovative insurance platform to improve data quality and achieve operational efficiency across the entire organization.

Before implementing the Novidea platform, Atlantic Global Risk relied on multiple applications to handle a variety of processes. They used a CRM solution to maintain sales leads, an enterprise cloud platform to manage associates, policies, and documentation, and an agency management application to manage invoices and customer records. Not all of these were designed for the insurance industry, meaning Atlantic couldn’t customize them specifically for their business needs. The myriad of applications also resulted in data silos across functions and departments, requiring employees to re-key data and thus expend resources on redundant tasks.

“As one of the fastest growing specialty brokers in the US, our staff’s deep knowledge and expertise is our differentiator. However, disconnected applications not designed with insurance in mind and inefficient, repetitive processes based on inconsistent data kept our experts from adding more value and giving data-based guidance to our clients. With Novidea, we finally have the technology we’ve been looking for to build upon, scale, and maintain one central repository for all critical information workflows,” said David Haigh, Founding Partner at Atlantic Global Risk. “Novidea is helping us to manage our data and customer relationships with more granularity, better reporting, and more impact. By removing information silos, we have attained greater visibility and access to higher quality data empowering our people to accelerate processes and to provide our clients with better service.”

Novidea’s insurance management platform is an intelligent, cloud-native, data-driven platform for brokers, agencies, wholesalers, and MGAs. Its award-winning technology drives efficiency across every stage of the insurance policy distribution lifecycle – from lead to quote to bind to claims. This allows organizations like Atlantic to scale their business with a comprehensive, 360-degree view of all their customer and operational data. Novidea’s platform seamlessly connects Atlantic’s front, middle, and back offices.

“Our research shows that insurance organizations are juggling an average of five different technology solutions that power various aspects of their business. This approach creates data silos, holding them back from making better business decisions. It’s why 75% of these businesses say they will change their insurance management technology by 2025,” said Eric Ayala, Managing Director of Americas for Novidea. “We’re honored to be the insurance management platform of choice for Atlantic as they continue to streamline efficiencies and deliver a world-class customer experience.”

Novidea experts will be demonstrating the platform’s value and capabilities at this year’s WSIA and Target Markets insurance industry events.