News Category: Press Releases

BOSTON AND LONDON — 29 April 2025 — Novidea, provider of the cloud-native insurance management platform for brokers, agents, MGAs, and hybrid fronting carriers, today released new insights on the evolving MGA market, spotlighting the operational challenges shaping the sector’s future. Drawing on industry research, customer feedback, and engagement with global insurance stakeholders, Novidea experts identified the critical obstacles MGAs must overcome to sustain growth.

MGAs are pivotal in bridging coverage gaps and driving market expansion. Research from Conning reveals that MGA premiums in the U.S. surpassed $102 billion, while The Actuarial Post reports $5.7 billion in the UK — marking continued momentum. However, as demand surges, MGAs have a growing business opportunity and need to navigate complexity, maintain agility, and balance growth with long-term profitability.

“MGAs play a critical role in managing emerging risks and fueling market growth, but operational inefficiencies and fragmented and/or legacy technologies continue to hinder their full potential,” said Jeff Heine, Chief Revenue Officer at Novidea. “To thrive in this environment, MGAs must equip themselves with the tools and strategies to address these challenges and seize new opportunities. Novidea delivers advanced analytics and actionable insights that translate into real-time business intelligence, enabling MGAs to drive growth.” 

Five key challenges facing MGAs today are:

1. Limited Business Insights – Poor data management, limited access to quality data and deficient reporting capabilities prevent many MGAs from gaining insights into business performance, making it hard to make smart decisions for the future, satisfy capacity providers and meet growth targets.
2. Fragmented Systems and Collaboration Challenges – Relying on disconnected platforms complicates operations, reduces collaboration, and can cause ineffective communication between insurers, brokers, and third-party solutions providers. The inability to streamline and access real-time data across departments, anytime, from anywhere can hold MGAs back from optimally managing their businesses.
3. Core Platform Limitations – Many MGAs run the risk of adopting outdated systems that lack critical functionalities and flexibility, limiting their ability to adapt to business opportunities and possibly falling behind competition. 
4. Regulatory Compliance – Keeping pace with evolving regulations introduces significant operational risks for under-resourced MGAs.
5. Need for Market Adaptability – Many MGAs lack agile workflows and tools necessary to efficiently launch new commercial lines of business and adapt to changing conditions without disrupting current operations.

MGAs must find innovative ways to overcome these obstacles while maintaining focus on client needs and market opportunities. A modern insurance management platform is essential for MGAs looking to thrive in a competitive market. These platforms enable organizations to scale efficiently, respond swiftly to market changes, and enhance service delivery, positioning them for sustained success in the evolving insurance landscape.

Novidea’s platform fully streamlines front, middle, and back offices, boosting operational efficiency while providing a seamless digital experience. MGAs can manage anything from submissions, quote-to-bind, policy issuance, and premium processing, to claims and accounting in one platform. Flexible Bordereaux production and value-driven reporting means clients can easily differentiate and demonstrate value to capacity providers and trading partners.

Novidea’s open API infrastructure means you can tailor your business by adding functionality, capabilities, and services as you grow, capitalising on a continuously evolving landscape.

MGAs benefit from a 360-degree view of any account or portfolio of business, making it easy to make fast, accurate and informed business decisions based on valuable data insights across every phase of the insurance supply chain. 

Come meet with Novidea’s experts at TIN Delegated Authority Strategy Day on 29th April in London or at Target Markets on May 6-8 in Dallas, TX.

BOSTON AND LONDON — Novidea, creator of the cloud-based, data-driven insurance management platform, announces release of a new version of its award-winning platform to further streamline processes with automation of manual processes, highlight opportunities to better sell, service, and communicate with clients, as well as deliver actionable insights for insurance organizations. Built on a flexible, cloud-based architecture, the Novidea platform delivers unmatched scalability and adaptability, ensuring brokers, agencies, MGAs and carriers can stay ahead in a competitive and ever-changing industry landscape.

Addressing challenges in insurance distribution, Novidea is focused on both global and market-specific innovations.  Customers benefit from improved compliance and financial controls, enhanced claims processing, and streamlined policy management, driving a new level of efficiency, while enabling insurance organizations to deliver a world-class customer experience.

Some highlights of the new capabilities include:

• Enhanced 360 Degree Account View – A complete real-time view of each client, including live policy information and claim statuses shared seamlessly across account teams. 
• Smarter Policy Management – New risk limits and excess functionality make handling complex policies easier, while centralized tax and deduction management reduces errors.
• Faster Claims Processing: Advanced CLASS messaging streamlines claim signing, enhances error handling, and facilitates compliance, reporting and tracking across multiple markets.
• Optimized Insurance Broker Accounting (IBA): A refined ledger view with dynamic filtering and advanced reporting enables financial oversight, faster reconciliation, and strengthens control over transactions.
• Actionable Intelligence: Real-time insights into potential exposure to losses (including CAT) by account, geography, trading partners, etc.

Additional features include comprehensive fee transaction support for broker-to-underwriter payments, which foster flexibility in financial workflows as well as the ability to handle manual aggregation of premium and claims data for more accurate financial reporting.

“Novidea maintains an innovative technology mindset and draws from our deep knowledge of the insurance industry. It is important to us to incorporate the feedback from our customers across the globe, so that we deliver a solution which addresses their challenges,” said Ido Peled, SVP Product at Novidea. “With each new version of our insurance management platform, we strive to empower our customers to make smarter, data-driven decisions, provide best-in-class customer experience, and grow their businesses.”

LONDON —March 5, 2025—Novidea, has selected its cloud-native, data-driven insurance management platform to streamline operations, drive sustainable growth across the business, and better serve its customers. New Dawn Risk has also invested in Docomotion’s (a Novidea company) document generation solution to further enhance operational efficiency and deliver an improved client experience.

New Dawn Risk is an independent specialist Lloyd’s insurance broker, focusing on professional and financial lines and cyber. They work with retail and wholesale insurance brokers in the United States and internationally to provide expert solutions for complex and unique risks.

Adopting Novidea’s insurance management platform marks a major step forward for the broker. Its end-to-end capabilities will enable New Dawn Risk to optimise every aspect of the broking lifecycle, from initial inquiry to quotation, policy issuance, risk management, and claims handling. The addition of Docomotion streamlines its documentation processes, ensuring seamless document generation and reducing manual effort. 

This investment in technology aligns with the specialist broker’s commitment to embracing digital solutions in the London Market, positioning the firm to prepare for Lloyd’s Blueprint Two and other future market initiatives. Coupled with 360-degree reporting on their clients and real-time analytics across the business, New Dawn Risk is primed to deliver greater value.

Connie Dyson, New Dawn Risk’s COO, said: “Partnering with Novidea reflects our dedication to innovation and client-centric service. The Novidea insurance management platform, combined with Docomotion, will transform the way we do business, providing invaluable insights, automating critical processes, and ensuring we can more effectively comply with market digital transformation initiatives such as Lloyd’s Blueprint Two and CDR.”

“Our current systems have been curtailing our growth, as they are not fully integrated, slowing down processes and requiring rekeying. Novidea’s platform, alongside Docomotion’s document automation, will not only drive efficiencies but also enable us to report across the business for the first time and pursue growth opportunities from client-data insights.”

Jeff Heine, Chief Revenue Officer at Novidea, stated: “We are very excited to partner with New Dawn Risk on their journey to drive informed decision-making, operational efficiencies, and an unparalleled client experience. Integrating Docomotion into their toolkit will further underscore their commitment to delivering value and innovation to their clients. It is great to see London Market brokers of all shapes and sizes benefiting from the Novidea insurance management platform.”

LONDON AND BOSTON—January 27, 2025—Novidea, creator of the cloud-native, global insurance management platform for brokers, agents, and MGAs, today revealed the top ten predictions they believe will shape the insurance industry in 2025. The trends driving these predictions will impact insurance organizations across the entire insurance distribution lifecycle. Novidea’s insurance industry experts identified these predictions by monitoring key events throughout 2024, receiving feedback from their global customer base, and engaging in dialogue with industry peers.

“In 2024, the insurance industry experienced significant operational transformation, facing more pressure than ever to innovate, improve efficiency, boost profitability, and deliver a world-class customer experience,” said Jeff Heine, Chief Revenue Officer at Novidea. “To help organizations prepare for the year ahead, our experts assembled a list of predictions that will shape how the industry progresses this year.”
The top predictions for the US insurance market are:

1. M&A will make a comeback. Insurance mergers and acquisitions (M&A) activity will resurge in 2025 as the U.S. economy continues its post-pandemic recovery. VC investment in insurtechs will increase as interest rates begin to normalize. Carriers will increasingly consider acquiring MGAs. For these deals to be successful, the right insurtech platform will smooth the integration of purchased companies, facilitating automated and standardized processes across different lines and business types (such as wholesale, retail, and reinsurance) as they are acquired.
2. Cautious gains for reinsurers. Despite record-breaking climate costs, reinsurers will see modest growth in 2025. With the increased frequency of weather-related damages and claims, reinsurers must have greater visibility into the risk that carriers write. This market will rely heavily on tech solutions that deliver a single source of truth across the business, ensuring access to high-quality data. Reinsurers will increasingly want a direct line of sight into the risks being written in order to better manage them.
3. Cybersecurity insurance will evolve. The Crowdstrike outage proved that there are many nuances to cyber insurance policies. We still haven’t seen all of the fallout from this incident. Expect to see an influx of specialized risk products in 2025 catering to business interruptions caused by tech outages that are not malicious in nature. Now is the time for specialty insurers to take stock of their front, middle, and back office systems to ensure they’re ready for future changes.
4. E&S and specialty insurance growth spree continues. In the US, the excess and surplus (E&S) market was the breakout star of the industry in 2024, and this trend will continue in 2025. IT leaders in the E&S market will upgrade their technology to keep up with demand, particularly around automation, AI, cloud, customer experience, and data analytics. E&S wholesaler Pathpoint, a US customer of Novidea’s, is a prime example of one such company who’s already made strategic tech investments, resulting in a 20 percent policy submission growth rate and doubling its sales and underwriting operations.
5. Insurtech-led ecosystems will drive the next wave of insurance innovation. In 2025, the role of insurtechs in creating ecosystems and modular tech solutions will grow. They will serve as facilitators, enabling flexibility and providing the ability to integrate various technologies easily. Insurance marketplaces will continue to evolve and mature. Insurers will implement a robust API fabric and composite APIs to perform essential lifecycle functions.

In the UK, the top predictions that will shape the industry in 2025 are:

1. Profitability in distribution and the rise of MGAs. Carriers in the UK will face mounting pressure to broaden their distribution channels while maintaining profitability. Many will acquire or launch their own MGAs, which have become critical to distribution strategies. For carriers, MGAs offer a way to diversify their portfolios while maintaining tighter control over underwriting standards, helping them balance growth and profitability.
2. Innovation as a strategic imperative in anticipation of BP2. Innovation will be a central theme in 2025 for brokers, carriers, and MGAs. To innovate, these businesses must operate on a unified platform that supports and integrates with emerging technologies and data via APIs. This approach will allow insurers to harness the full potential of new advancements such as AI, complex document generation tools like Docomotion, and more. This drive toward innovation will accelerate with the anticipated BP2 plan set for 2025, bringing new standards to the industry. When delivered, BP2 is expected to create substantial opportunities for brokers, carriers, and MGAs to develop data-driven innovations that translate into customer-centric experiences across the value chain.
3. Climate extremes and insurability challenges. In the UK, climate extremes will become routine rather than rare. These conditions will strain policyholders and insurers alike, driving up the cost of insurance coverage and making carriers reluctant to insure high-risk properties. The UK wholesale insurance market will be particularly impacted as premium pricing and risk management become increasingly complex. For insurers to navigate these challenges, it’s crucial to use high-quality climate data to build resilience and effective risk management into their policies. Reinsurers will work more closely with carriers to deploy their capacity to risks they’re most comfortable with and align with MGAs on specific markets that are higher risk.
4. The insurance talent shortage will come to a head. The London Market has been facing a talent shortage for years, but in 2025, the situation will become urgent, and the industry must do more in 2025 to attract younger talent. One way to attract the next generation of insurance superstars is to highlight the industry’s innovation potential. Core platforms like Novidea enable insurers to be innovative businesses. In addition, departments solely responsible for innovation are now being integrated across all departments, creating a mindset of innovation at their core. This shift is essential for companies looking to stay competitive and recruit top talent.
5. Insurance Organizations Prepare for the AI Revolution. Artificial intelligence is reshaping industries, and insurance is no exception. As AI matures, it promises to transform key processes like claims management, underwriting, and customer service. However, this evolution will not happen overnight. In 2025, insurers will focus on preparing their technology infrastructure and data systems to support AI-driven tools effectively. The most strategic move for insurance organizations is investing in a modern insurance management platform, such as Novidea’s. These platforms provide the flexibility to seamlessly integrate new functionalities, capabilities, and services, enabling businesses to adapt and thrive in this transformative era of technology.

To hear more about these predictions and how your organization can prepare for them, book a meeting with Novidea’s experts at ITC London, a new event focused on the “Future of Insurance,” held 27 to 28 January 2025 at The Brewery in London, UK.

19 November 2024 – London, UK – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has expanded its London Market presence with smart new offices at the heart of the City in London, the world’s leading centre for international specialty insurance.

The new premises will support Novidea’s growing team, enabling them to better serve existing customers and meet ambitious growth targets as the company aims for further expansion in the UK and EMEA regions.

“Novidea has enjoyed accelerated growth over the last few years, working with some of the world’s leading brokers and carriers. Novidea is expanding to meet increased customer demand worldwide, as the need and desire for digital transformation in the sector continues to grow and insurance organisations are taking action to remain competitive and profitable,” said Roi Agababa, Novidea’s CEO. 

“The move to more spacious offices in the Willis building (WTW), overlooking Lloyd’s, will promote a high degree of efficiency and, most importantly, help us to provide an even better service, as we continue to grow in the London and UK regional markets, and beyond.”

The new office has an open floorplan, facilitating easy collaboration and communication between Novidea’s teams both locally and internationally. It also has excellent facilities for client meetings onsite.


This move highlights the importance and commitment to the London insurance market for Novidea as a platform for UK and international growth, with Novidea already supporting more than 100 customers across 22 countries worldwide with its award-winning insurance distribution platform. The company recently announced its acquisition of Docomotion, a leading provider in automated document generation.

Boston, Mass. and Las Vegas, Nev.–October 14, 2024—Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, and Pathpoint, the modern wholesaler where insurance agents can get bindable, small commercial E&S quotes in just a few minutes, will present a live Q&A at ITC Vegas, the world’s largest gathering of insurance innovation. Jeff Heine, Chief Revenue Officer of Novidea, and Alexander Bargmann, CEO and Co-founder of Pathpoint, will present “ITC Brokers: Powering E&S Growth through Strategic Tech Investments,” on Tuesday, October 15, 2024, at 11:15 a.m. Pacific Time at ITC Las Vegas at Ballroom F of the Mandalay Bay Convention Center.

Pathpoint is one of the fastest-growing Excess & Surplus (E&S) insurance wholesalers in the U.S. Since implementing Novidea’s insurance management platform, the company has achieved a 20 percent policy submission growth rate and doubled its sales and underwriting operations to further expand its presence across the country. Novidea’s technology enabled the seamless integration of data and applications across Pathpoint’s underwriting, account, sales, and operations departments, eliminating data silos and facilitating data-driven decisions about the business. With greater access to customer and operational data across the business, Pathpoint gained greater insights into which lines of business were performing well. They were also able to uncover new opportunities to launch additional risk products in key geographic regions best positioned for growth.

“The strategic technology investments we’ve made over the last few years and the ecosystem we’ve built have been instrumental in our growth strategy,” Bargmann said. “I’m looking forward to joining Jeff Heine of Novidea on stage at ITC to share the Pathpoint story. I hope to inspire and educate other E&S and intermediary insurance leaders with valuable advice that they can implement in their own organizations.”

Experts across the insurance industry predict the E&S segment will outpace the overall commercial lines market within the next few years. E&S saw double-digit, year-over-year growth for four consecutive years. To support this unprecedented growth, E&S brokers and agents must make investments in modern, highly scalable technology so they can keep up with demand and respond faster.

“Novidea research shows that 49% of insurance business decision-makers say enabling growth is the number-one priority when choosing a new technology. E&S and the broader intermediary market that lack modern technology systems to help them streamline processes at scale will lose out on the massive growth potential this sector is experiencing,” said Jeff Heine, CRO at Novidea. “In our presentation at ITC, Alex and I will talk about the need for agile, cloud-native technologies that delivers a great digital experience while eliminating the need for agents to re-key information or fill out clunky forms. We will show how speed, accuracy, efficiency, and scale are the keys to success for E&S players like Pathpoint.”

In addition to the presentation, Novidea is a gold sponsor and exhibitor at ITC Vegas. For more information about Novidea’s award-winning technology, visit ITC booth number #2365 or visit https://novidea.com.

Boston and London – July 1, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, today announced the strategic acquisition of Docomotion, an automated document generation technology provider. The acquisition of Docomotion is the latest in a series of strategic moves by Novidea in its journey to become an insurtech industry leader. The transaction is set to close within the week.

The acquisition will accelerate product innovation and create unparalleled value to customers, adding new capabilities to Novidea’s award-winning insurance management platform, including automated forms processing, design, management, and e-signatures. Docomotion’s customers will benefit from a broader product suite, increased focus on product development, enhanced customer experience, and global access to professional expertise.

“Docomotion is a leading innovator in automated document management, an essential technology for document-heavy industries. Its unique, cloud-based document generation technology presents major technological synergies between our two companies,” said Roi Agababa, CEO of Novidea. “We are proud to welcome Docomotion’s talented team to the Novidea family and look forward to working together, leading successful digital transformation initiatives for our customers.”

Digital transformation remains a significant challenge in the insurance space. Novidea’s platform enables customers to improve operational efficiencies, increase business resilience, stay competitive, and provide a better customer experience. Docomotion’s automated document management solution removes the administrative and manual burden of processing complex forms and documents.

“Novidea has experienced unprecedented growth over the last few years, driven by the global trend to modernize customer experience in insurance. We share a similar vision for the evolution of the document generation industry,” said Oren Leshem, CEO and Founder of Docomotion. “By combining our powers, Docomotion and Novidea can further expand our capabilities and drive even greater value for our customers. Docomotion will continue to serve all its customers in the various verticals. Customers will benefit from access to broader resources and availability of assets as we join forces with Novidea.”

Novidea was represented by Yael Shimon-Many, partner at Pearl Cohen law firm. Docomotion was represented by Oded Levy, partner at Arnon, Tadmor- Levy.

The terms of the deal were not disclosed.

BOSTON and LONDON – June 24, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for insurance agencies, brokers, carriers, and MGAs/MGUs, announced that Madanes Insurance Agency, a leading insurance broker specializing in large and complex insurance schemes in the property, liability and health sectors, as well risk management and claims management, has gone live with its insurance management platform.

Madanes has a large and diverse customer base and responds to thousands of inquiries daily.

Given Novidea’s experience with global insurance organizations and its end-to-end support for the insurance distribution lifecycle, Madanes selected the Novidea platform, which is now fully operational and serves hundreds of the agency’s employees.

The transition to the Novidea platform enabled the full digitization of all operational and business processes at Madanes Insurance Agency. This transformation integrates all external data sources, such as insurance companies, with internal data from Madanes’ departments and divisions, creating a single source of information and a 360-degree customer view.

These customer profiles include all of the customer’s insurance products, payments, claims, referrals, and more, which enables agents to upsell risk products that precisely meet the needs of each customer at the most cost-effective prices. Madanes’ customer journey will improve with ease, speed, and precision, while ensuring customer data is kept private and secure.

Madanes’ customers now have access to a multi-channel communication system (WhatsApp, SMS, email, phone center) that allows them to conveniently contact the company, receive quick responses on any matter, and perform a variety of actions independently.

Boaz Rubin, CEO of Madanes Insurance Agency, said, “With the implementation of Novidea’s platform, we have completed an end-to-end digital transformation that is expected to yield unprecedented operational efficiency, and the provision of efficient, fast and high-quality service to our policyholders, with 80,000 insurance claims submitted each year. The integration of multiple data sources and the insights presented by the Novidea platform enable us to conduct in-depth analysis and map the risks to which the business and insureds are exposed. We are then able to adjust our solutions offering, reduce expenses for our insureds and enhance customer experience and satisfaction. As insurance experts, we know how to maximize the benefits from Novidea’s platform, which is among the most advanced and successful in the world, and we heavily rely on the knowledge and experience of the company’s people.”

Roi Agababa, CEO and Founder of Novidea, stated, “Insurance organizations worldwide are dealing with outdated and disparate technologies that do not meet today’s needs. Against the backdrop of increasing competition, and with the aim of enhancing customer experience and providing an advanced digital experience, they are looking to replace their traditional systems with new generation systems. This growing demand for innovative technological solutions seeks to improve data quality and access, provide a smooth digital customer experience, and streamline processes. We are excited that Madanes has stepped into the technological forefront of the insurance industry, which will help it maintain its leadership in the market, both in terms of service and customer experience and in operational efficiency metrics.”

About Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernize and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea’s streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. Novidea supports more than 100 customers across 22 countries. For more information, visit www.novidea.com.

About Madanes 

Madanes Insurance Agency Ltd., a leading independent insurance broker, was established in 1972 by Shuki Madanes, and serves high-tech companies, medical institutions, law and accounting offices, industrial companies and more.

BOSTON and LONDON—April 9, 2024—Novidea, creator of the cloud-based, data-driven enterprise insurance management platform, today announced it has raised an additional $30 million from HarbourVest Partners, bringing its total Series C round to $80 million, joining existing investors Battery Ventures, Cross Creek, Israel Growth Partners (IGP), KT Squared, and JAL Ventures. To date, Novidea has raised $120 Million.

Over the last several years, Novidea has experienced hyper-growth, selling to leading insurance organizations across the globe. Novidea will leverage the investment to continue its journey to becoming an industry leader. Funds will be used for continued organic expansion to additional territories to meet growing demand, as well as to accelerate product innovation and support the execution of Novidea’s inorganic growth strategy.

“We are delighted to partner with Novidea to support the company’s next phase of growth. We have invested in the insurance brokerage sector for years and have been impressed by the operational efficiencies that Novidea’s software solution delivers for brokers,” said Corentin du Roy, Managing Director, HarbourVest Partners. “We look forward to supporting the Novidea team as they continue to scale their activities internationally.”

Digital transformation is the top priority for insurance organizations worldwide. As a result, technology spending in this sector is expected to grow by more than 25 percent by 2026. Innovative technology solutions that address the most urgent pain points, such as improving data quality and access, providing a seamless digital customer experience, and reducing repetitive processes for the insurance workforce, are in high demand. Earlier this year, Novidea released a comprehensive report underscoring the massive opportunity for Insurtechs, revealing that 75% of global insurance businesses plan to change their core technology in the next two years.

“We are thrilled to welcome HarbourVest as our newest investment partner, along with our existing investors,” said Roi Agababa, CEO of Novidea. “The insurance sector is at a major inflection point, and we see significant growth potential as more organizations transition away from legacy technology in favor of innovative, modern solutions. With this investment, Novidea will have the resources we need to further refine our product, expand our operations into new territories, and explore the possibilities of making strategic acquisitions in this space.”

Novidea’s cloud-native software platform enables insurance agents, brokers, MGAs, wholesalers, and specialty insurers to automate repetitive processes, drive operational efficiencies, and increase business resilience to stay competitive and provide a better customer experience. Over the last three years, Novidea has increased its headcount in multiple global regions, including the UK, North America, and Europe. The company also launched in Southeast Asia in late 2023.

The company has recently augmented its senior leadership, including Chief Financial Officer Eran Ben Ezer, Chief Customer Officer Yaniv Cohen, Chief Technology Officer Erez Nissim, and Chief Revenue Officer Jeffrey Heine.

London and Boston – April 3, 2024 – Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has added Jeff Heine as chief revenue officer (CRO). Heine will be instrumental in driving global revenue and further aligning Novidea’s sales, marketing, and other revenue-focused functions to achieve the company’s business and growth objectives.

Heine brings 20 years of Property and Casualty (P&C) insurance industry expertise to the role. Most recently, he served as CRO at Betterview, a remote property intelligence platform that turns data into actionable insights for P&C insurance carriers (acquired by Nearmap). Before that, Heine was CRO at Groundspeed Analytics, an AI-powered ingestion and data solution for the commercial P&C industry (acquired by Insurance Quantified). Heine has other related experience including Guidewire Software and Adsensa (now Coupa Software).

“Jeff is an accomplished CRO in the Insurtech market with proven experience building high-performing global teams, establishing scalable processes, and leading growth initiatives. His talents will be invaluable as Novidea continues to scale up its global operations,” said Roi Agababa, CEO of Novidea.  “Jeff joins our strong leadership team to help guide the company’s journey and to continue to deliver industry-leading innovation, quality, and value to our customers worldwide.”

With the addition of Heine, Novidea further strengthens its global leadership team, adding to the recent strategic hires of Erez Nissim as chief technology officer (CTO), Eran Ben Ezer as chief financial officer (CFO), and Yaniv Cohen as chief customer officer (CCO). By assembling a team of exceptional talent, Novidea reinforces its position as a top innovator in the global insurance technology landscape.

“I’ve spent the last two decades helping insurance brokers and carriers better assess and price risk, manage core processes and systems, and create efficiencies. I came to Novidea because I wanted to help reduce the friction brokers and carriers still experience in the insurance placement process and contribute to an innovative fast-growing company,” Heine said. “I look forward to helping our customers grow their businesses and create a better insurance experience for policyholders. I am excited to join a company that has the right team and technology to make insurance more accessible to businesses and consumers through better use of data and insights.”