Kinetic Achieves a 75 Percent YoY Growth Rate Enabled by Novidea Insurance Management Platform

July 16, 2025—Novidea today announced that Kinetic Insurance has accelerated its digital transformation and scaled operations with its cloud-native insurance management platform. Kinetic is a workers’ compensation MGU that uses wearable technology, data, and AI to reduce workplace injuries. Enabled by the Novidea platform, Kinetic achieved a 24 percent increase in submission volume between 2023 and 2024, and a year-over-year (YoY) increase of 75 percent in its overall book of business.

Backed by Nationwide, Primary, Prologis, and Crosslink Capital, Kinetic partners with local, regional, and national insurance agencies to provide workers’ comp policyholders with cutting-edge tech to monitor worker safety and deliver data-driven insights on reducing workplace injuries through safer practices. 

“The Novidea platform has empowered Kinetic to process more than 10,000 submissions on the platform while giving us 24/7 access to the data we need to understand our business,” said Haytham Elhawary, Co-Founder and Chief Strategy Officer at Kinetic Insurance. “The ability to access a single source of reliable data across departments and manage all of our policies and stakeholders, including insureds, brokers, and carriers, through a single pane of glass makes us more efficient, so we can scale faster and better meet the needs of our customers. We also have the ability to create an auditable system of record, keeping us in compliance with industry regulations. With Novidea serving as our foundation, we now have a modern platform on which we can build automations for future services and products.”

Kinetic previously relied on Google Sheets to manage its policy distribution lifecycle, manually tracking submissions, quotes, policies, commissions, and sales KPIs. This led to data silos, limited reporting, inconsistent submission forms, and poor audibility, which became increasingly difficult to manage as their workers’ compensation business expanded. A scalable solution was needed to support growth, improve user experience, and enhance customer service.

After a thorough review of multiple vendors, Kinetic selected Novidea as its platform because of its enterprise-grade solution that uniquely supports the workflow and data needs of MGAs and MGUs. The Novidea platform’s modular, open API architecture meant that Kinetic could implement the solution quickly, connect it to other applications and data sources, and easily adapt it to meet their needs. For example, Novidea made it easy for Kinetic to extract data to bring into other software like Tableau for visualization.

With the deployment of the Novidea insurance management platform, Kinetic now reaps the benefits of a system that offers: 

• Unified access across all departments to customer and operational data from a single source of truth
• An auditable history of all policies, submissions for Kinetic’s Nationwide partners, and all structured data
• A highly flexible, future-forward system that adapts to Kinetic’s changing operations
• A foundation on which Kinetic can build additional functionality, including building and deploying AI agents in the near future for its broker and carrier customers

Novidea’s Chief Revenue Officer, Jeff Heine, commented, “Kinetic is an innovative leader in the workers’ compensation insurance sector, bringing a modern, data-driven approach to risk product and customer service delivery. We’re honored to be their insurance management platform of choice, helping them scale their business.”

Jeff Heine, Chief Revenue Officer of Novidea, and Haytham Elhawary, Co-Founder and Chief Strategy Officer at Kinetic Insurance, will participate in a panel, “Inside the Distribution Shake-Up: How Brokers, MGAs, MGUs & Hybrid Fronting Carriers Can Win the Next Era” on October 14, 2025, at 10:30 a.m. Pacific Time at ITC Las Vegas on the ITC Brokers Stage at the Mandalay Bay Convention Center.