May 25, 2022

Novidea Hires Adam Glasby as Programme Manager to Support Accelerated Market Digitalisation


25 May, 2022 – London, UK – Novidea, the global InsurTech and creator of the data-driven, cloud-native insurance platform that enables brokers, agents, and MGAs to reduce costs and drive growth across the entire distribution lifecycle, has named Adam Glasby as one of its new Programme Managers.


Glasby, whose career started as a software developer for Reuters Information Systems, brings almost 20 years of London Market and Lloyd’s insurance experience. Most recently he worked at Lloyd’s underwriter Beazley, where he was Lloyd’s Part VII Programme Manager. Prior to that he worked as a consultant at Lloyd’s, as a data governance consultant at QBE, and held a variety of technical roles at ACE Group, Allianz, and AON.

Commenting on the hire, Ben Potts, UK MD of Novidea, said: “Adam’s hire is part of Novidea’s strategy of scaling up our team and capabilities with experienced insurance industry professionals, with London Market and Lloyd’s experience, to support brokers and MGAs in the market as it accelerates its much-awaited digitalisation.  


“We have seen accelerating demand for our platform from the London Market, as the need to digitalise was brought into focus during the pandemic. Many firms managed, but at the same time realised that in a new hybrid working world people, including senior management, need to be able to work from anywhere, anytime in a cloud-based environment. Novidea’s platform provides the answer.” 

The appointment comes hot on the heels of the appointments of Paul Richmond, previously at broker Price Forbes, and insurance IT firm DXC, Tom McFarland, formerly of AON and Sequel, Jamie McDonnell, formerly of Marsh and Cytora, and Lesley Townsend, formerly of Miller.

Commenting on his move, Glasby said: “I am excited to be part of Novidea’s rapid growth, with its clear vision for digital innovation in the London Market. Our customers can all benefit from end-to-end digital transformation, which enables broking on the move, both huge cost and time savings that can really transform the profit margins of some of the City’s biggest and fastest growing insurance firms.

“With increasing demand from brokers and MGAs for our platform, it’s a great sign that Novidea has been hiring so many people with London Market and Lloyd’s experience. It shows their desire to gain a deep understanding of the market’s digitalisation challenges and modus operandi,” he added.

Novidea’s insurance distribution platform is built on Salesforce and was created specifically for the global insurance market, including brokers, MGAs and cover holders. The end-to-end platform turns data into actionable insights, with real-time visibility across the business, with powerful analytics tools to drive more sales and improve customer relationships.

Glasby’s hire follows extensive team expansion at Novidea, and a series of other significant milestones. In June 2021, the company raised $30 Million in a Series B round of fundraising. In August 2021, Novidea joined the ACORD Solutions Group to help shape the future of the insurance market. In October 2021, Novidea was named to the FinTech Global’s InsurTech100 list for two consecutive years. Novidea also won the prestigious ‘Technology & Innovation Supplier of the Year’ award at the Market People Awards in April 2022.


About Novidea

Novidea is a global provider of an innovative, data-driven insurance platform that enables brokers, agents, and MGAs to manage the customer journey, end-to-end, and drive growth across the entire distribution lifecycle. With Novidea, the insurance industry has a trusted partner that can help them move their business with ease into the digital era.

The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides a complete ecosystem that covers every aspect of an insurance business, including a 360-degree view of all Management Information, an integrated front- and back-office, and automated workflows that streamline every phase of the insurance journey.

Using cloud-first technology, brokers and MGAs have instant access to all customer data, with actionable intelligence, from any device, anywhere. Novidea customers have the power to make better-informed decisions and deliver greater customer value as true risk consultants through products and services tailored to individual needs. Novidea supports more than 100 customers, including agents, brokers, MGAs, and the London market, managing more than 20 million policies across 20 countries, worldwide.

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For further information contact

Simon Hayes, Managing Director
NextGen Communication
M: +44 (0)777 1516544
E: [email protected]