Jul 27, 2022

Novidea hires Peter Gregory to drive new business development in UK broker market

27 July 2022 – London, UK – Novidea, the global InsurTech and creator of the data-driven, cloud-native insurance platform that enables brokers, agents, and MGAs to reduce costs and drive growth across the entire distribution lifecycle, announces the new addition of Peter Gregory as Sales Manager.


Peter is a respected specialist in new business development, marketing, sales process, and account management. Previously, Peter spent 22 years working for SSP Worldwide, where he held various roles in Sales and Marketing, before becoming the firm’s Director of Broking. Before this, he was Call Centre Manager and Branch Manager at Colonnade Insurance Brokers, and at Hill House Hammond Insurance Brokers in a variety of roles.

Commenting on the appointment, Ben Potts, UK MD of Novidea, said: “Novidea is scaling up fast to support brokers, carriers, and MGAs as they look for the best solutions to implement their digitalisation strategies. The market is becoming increasingly aware of how Novidea’s technology enables greater efficiency and growth, especially as hybrid working accelerates the need to be able to work from anywhere, anytime in a cloud-based environment. 


“Demand is high, which is why we are bringing the best talent on board. With his broad experience in the insurance technology sector, Peter will be a valuable addition to our team by helping to expand our UK broker customer base and drive further implementation of the Novidea platform.” 

The appointment follows a series of others at Novidea, including Adam Glasby, formerly of Lloyd’s underwriter Beazley, Paul Richmond, previously at broker Price Forbes, and insurance IT firm DXC, Tom McFarland, formerly of AON and Sequel, Jamie McDonnell, formerly of Marsh and Cytora, and Lesley Townsend, formerly of Miller.

Peter also commented on his appointment, saying: “Novidea’s solutions are truly next generation, providing a 360-degree view of the business and driving efficiencies across every aspect of the insurance journey. I am very excited and proud to be a part of such a dynamic team at the cutting edge of a new digital era for the insurance market.” 

Novidea’s insurance platform is built on Salesforce and was created specifically for the global insurance market, including brokers, MGAs, and carriers. The Novidea platform covers the entire insurance life cycle. Workflow driven, the Novidea platform automates and streamlines processes to gain operational efficiencies. Advanced real-time analytics turns data into actionable insights, with real-time visibility across the business, and powerful analytics tools to improve customer relationships and drive revenue growth.


About Novidea

Novidea is a global provider of an innovative, data-driven insurance platform that enables brokers, agents, and MGAs to manage the customer journey, end-to-end, and drive growth across the entire distribution lifecycle. With Novidea, the insurance industry has a trusted partner that can help them move their business with ease into the digital era.

The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides a complete ecosystem that covers every aspect of an insurance business, including a 360-degree view of all Management Information, an integrated front- and back-office, and automated workflows that streamline every phase of the insurance journey.

Using cloud-first technology, brokers and MGAs have instant access to all customer data, with actionable intelligence, from any device, anywhere. Novidea customers have the power to make better-informed decisions and deliver greater customer value as true risk consultants through products and services tailored to individual needs. Novidea supports more than 100 customers, including agents, brokers, MGAs, and the London market, managing more than 20 million policies across 20 countries, worldwide.

In June 2021, Novidea raised $30 Million in a Series B round of fundraising. In August 2021, the company joined the ACORD Solutions Group to help shape the future of the insurance market. In October 2021, it was named to the FinTech Global’s InsurTech100 list for two consecutive years. Novidea also won the prestigious ‘Technology & Innovation Supplier of the Year’ award at the Market People Awards in April 2022.


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For further information contact

Simon Hayes, Managing Director
NextGen Communication
M: +44 (0)777 1516544
E: [email protected]