May 03, 2021

Broker PNP goes live with Novidea to drive operational efficiencies and support global growth

Broker PNP goes live with Novidea to drive operational efficiencies and support global growth

May 03, 2021

Novidea, a global provider of a leading data-driven insurance platform that enables brokers, agents, and MGAs to manage the entire distribution lifecycle, today announced that Lloyd’s broker Parker Norfolk and Partners (PNP) has gone live with the Novidea broker platform.

Novidea’s platform leverages Salesforce’s Big Technology to drive digital transformation through automated processes, powerful data analytics, and digital customer engagement tools. The platform enables PNP to fully automate its entire distribution lifecycle, improve data-driven business decisions through enhanced MI reporting, and provide a more efficient customer service.

Ben Potts, MD, Novidea, said: “We are delighted to be supporting ambitious PNP on their growth journey, as they are clearly focused on innovation and the future. Novidea’s data-driven platform will enable them to accelerate their expansion and profitability through enhanced MI and sales, and improved productivity.

“Novidea has gained greater traction in the market as brokers and MGAs increasingly look to fast-track cloud migration and gain more powerful and easily accessible data-driven insights,” Ben continued. “Covid-19 has accelerated the adoption of cloud-based services and, in the future, all insurance distribution will use this technology. We are proud to help PNP stay a step ahead.”

Alan Wallace, CEO, PNP, said: “We have always been a tech-focused broker, keen to embrace technology that enables us to provide more client-focused solutions and a super-efficient service to support clients, insurers, and service providers alike. So, when selecting a broker platform provider, we wanted to find one that could do this and at the same time offer stability, scalability, and flexibility.”

“We also wanted a partner with insurance sector expertise. With Novidea, we have all of these things and so much more. We love the fact that the platform is built on Salesforce, with the security, regulatory compliance, and peace-of-mind that this brings. With 90+ insurance customers worldwide, including in the London market, Novidea can handle all of our needs, as a Lloyd’s specialty broker, now and in the future.”

Novidea’s growth has been driven by insurance businesses’ need to work remotely and move away from legacy systems to one cloud-based, data-driven platform, where they can effectively manage the entire policy and distribution lifecycle across all lines of business, including all front, middle and back office functions.


About Parker Norfolk Partners Limited (PNP)

PNP is an expansive multi-lines Lloyd’s Broker that is partner owned and managed and is truly independent. It is committed and accountable to clients and partners in equal measure and this sits right at the heart of its proposition.

The business continues to grow, providing broking and advisory services for multiple insurance classes to its clients from offices in London and Birmingham. The firm seeks to employ the best in class, whether it’s individuals or “team by team” or by acquisition of complementary businesses to provide the very best solutions, supported by leading-edge modern technology.


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